.paradox-heading{max-width:1180px;margin-bottom:48px}
.paradox-eyebrow{margin-bottom:24px;font-size:13px;letter-spacing:.03em;color:var(--cyan)}
.paradox-heading h2{max-width:1160px}
.paradox-heading h2 span{color:var(--cyan);white-space:nowrap}
.paradox-lead{max-width:790px;margin-top:28px;font-size:20px;line-height:1.6}
.paradox-lead strong{color:var(--text);font-weight:600}
.paradox-pillars{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);grid-template-areas:"craft purchase" "craft retention";gap:16px}
.paradox-pillar{padding:32px;border-radius:var(--radius);background:var(--surface);min-width:0}
.paradox-pillar h3{font-size:28px;line-height:1.2;max-width:560px;margin-bottom:18px}
.paradox-pillar p{font-size:16px;line-height:1.65;max-width:65ch}
.paradox-purchase{grid-area:purchase}
.paradox-craft{grid-area:craft;display:flex;flex-direction:column;background:var(--raised)}
.paradox-craft h3 span{display:block;color:var(--violet);margin-top:8px;font-size:22px}
.paradox-craft>p{margin-top:auto}
.paradox-retention{grid-area:retention}
.craft-equation{display:grid;grid-template-columns:1fr 64px 1fr;gap:16px;align-items:center;margin:28px 0 40px;text-align:center;color:var(--violet)}
.craft-equation strong{display:block;font-size:96px;line-height:1;font-weight:400;letter-spacing:-.04em}
.craft-equation span{display:block;margin-top:12px;font-size:14px;color:var(--text)}
.craft-equation svg{width:100%}
.paradox-evidence-note{margin-top:20px;max-width:900px;font-size:13px;line-height:1.65;color:var(--subtle)}
.paradox-calculator{margin-top:64px;padding:40px;border:1px solid var(--border);border-radius:var(--radius)}
.paradox-calculator-head{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:48px;align-items:center;margin-bottom:36px}
.paradox-calculator-head h3{font-size:40px;line-height:1.08;margin-bottom:16px}
.paradox-calculator-head>div>p{font-size:15px}
.paradox-controls label{display:flex;align-items:center;justify-content:space-between;gap:24px;font-size:15px}
.paradox-controls output{font-size:28px;line-height:1;color:var(--cyan);font-variant-numeric:tabular-nums}
.paradox-controls input{display:block;width:100%;height:44px;margin:12px 0 0;accent-color:var(--cyan);cursor:pointer}
.paradox-controls input:disabled{cursor:not-allowed;opacity:.5}
.paradox-controls .mau-control input{margin:0;min-width:0}
.paradox-range-scale{display:flex;justify-content:space-between;font-size:13px;color:var(--subtle);margin-top:-4px;font-variant-numeric:tabular-nums}
.paradox-controls-foot{display:flex;align-items:center;justify-content:space-between;gap:20px;margin-top:4px}
.paradox-controls-foot p{font-size:13px}
.paradox-controls-foot button{flex:none;min-height:44px;padding:8px 0 8px 12px;border:0;background:transparent;color:var(--muted);font-size:13px;text-decoration:underline;text-underline-offset:5px}
.paradox-controls-foot button:disabled{cursor:not-allowed;opacity:.5}
.paradox-comparison{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);border-top:1px solid var(--border);border-bottom:1px solid var(--border)}
.paradox-lane{min-width:0;padding:28px 32px 24px 0}
.paradox-open{padding-left:32px;padding-right:0;border-left:1px solid var(--border)}
.paradox-lane h4{font-size:19px;line-height:1.4;font-weight:500;letter-spacing:-.02em;margin:0 0 8px}
.paradox-closed h4{color:var(--red)}
.paradox-open h4{color:var(--cyan)}
.paradox-purchase-formula{font-size:15px;color:var(--muted)}
.paradox-breakdown{margin:28px 0 32px;display:grid;gap:12px}
.paradox-breakdown>div{display:flex;justify-content:space-between;align-items:baseline;gap:16px;font-size:14px;color:var(--muted)}
.paradox-breakdown dd{margin:0;white-space:nowrap;color:var(--text);font-variant-numeric:tabular-nums}
.paradox-revenue>span{display:block;font-size:13px;color:var(--muted);margin-bottom:12px}
.paradox-revenue strong,.paradox-revenue output{font-size:clamp(40px,4.5vw,64px);line-height:1.1;font-weight:400;letter-spacing:-.035em;white-space:nowrap;font-variant-numeric:tabular-nums}
.paradox-closed .paradox-revenue strong{color:var(--text)}
.paradox-total-line{display:flex;align-items:baseline;flex-wrap:wrap;gap:12px 20px;color:var(--cyan)}
#paradox-uplift{font-size:22px;line-height:1.2;font-variant-numeric:tabular-nums}
.paradox-revenue-bar{display:flex;height:8px;background:var(--surface);margin-top:24px;overflow:hidden;border-radius:4px}
.paradox-revenue-bar>span{height:100%;flex:none}
.paradox-closed-bar{width:14.285714%;background:var(--red)}
.paradox-primary-bar{width:35.714286%;background:var(--cyan)}
.paradox-royalty-bar{width:32.142857%;background:var(--violet)}
.paradox-lane-note{font-size:13px;margin-top:14px}
.paradox-sink{display:flex;align-items:center;gap:28px;padding-block:28px}
.paradox-sink>strong{font-size:48px;line-height:1;font-weight:400;letter-spacing:-.03em;color:var(--violet);font-variant-numeric:tabular-nums}
.paradox-sink p{font-size:17px;color:var(--text);margin-bottom:6px}
.paradox-sink span{display:block;max-width:880px;font-size:13px;line-height:1.65;color:var(--muted)}
@media(hover:hover){.paradox-controls-foot button:not(:disabled):hover{color:var(--cyan)}}
@media(prefers-reduced-motion:no-preference){.paradox-royalty-bar{transition:width 160ms var(--ease-out)}}
@media(max-width:1200px){.paradox-calculator{padding:32px}.paradox-calculator-head{gap:32px}.paradox-pillar{padding:28px}.paradox-pillar h3{font-size:26px}.paradox-total-line{gap:8px 16px}.paradox-breakdown>div{font-size:13px}.paradox-lane{padding-right:24px}.paradox-open{padding-left:24px;padding-right:0}}
@media(max-width:900px){.paradox-heading{margin-bottom:36px}.paradox-pillar{padding:28px}.paradox-pillars{grid-template-columns:1fr;grid-template-areas:"purchase" "craft" "retention"}.paradox-craft{display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:20px 32px}.paradox-craft h3{grid-column:1;margin:0}.craft-equation{grid-column:2;grid-row:1/3;margin:0;grid-template-columns:1fr 36px 1fr;gap:8px}.craft-equation strong{font-size:80px}.paradox-craft>p{grid-column:1;margin:0}.paradox-calculator-head{grid-template-columns:1fr;gap:28px}.paradox-calculator-head h3 br{display:none}.paradox-controls{max-width:560px;width:100%}.paradox-breakdown{min-height:76px}.paradox-breakdown>div{align-items:flex-start}.paradox-total-line{align-items:flex-start;flex-direction:column}.paradox-revenue{min-height:124px}.paradox-revenue strong,.paradox-revenue output{font-size:44px}}
@media(max-width:600px){.paradox-eyebrow{margin-bottom:20px;font-size:12px}.paradox-lead{font-size:17px;margin-top:24px}.paradox-pillar{padding:24px}.paradox-pillar h3{font-size:25px}.paradox-pillar p{font-size:16px}.paradox-craft{display:flex;gap:0}.paradox-craft h3 span{font-size:20px}.craft-equation{width:100%;margin:28px 0;grid-template-columns:1fr 48px 1fr;gap:12px}.craft-equation strong{font-size:88px}.paradox-evidence-note{font-size:12px;margin-top:16px}.paradox-calculator{margin-top:40px;padding:24px 20px}.paradox-calculator-head{gap:28px;margin-bottom:24px}.paradox-calculator-head h3{font-size:32px}.paradox-controls label{font-size:14px;gap:16px}.paradox-controls-foot{gap:12px}.paradox-controls-foot p{font-size:12px}.paradox-comparison{grid-template-columns:1fr}.paradox-lane{padding:24px 0}.paradox-open{border-left:0;border-top:1px solid var(--border)}.paradox-breakdown{min-height:0;margin:24px 0;gap:14px}.paradox-breakdown>div{font-size:13px}.paradox-revenue{min-height:0}.paradox-total-line{flex-direction:row;align-items:baseline;gap:10px 16px}.paradox-revenue strong,.paradox-revenue output{font-size:clamp(36px,10.5vw,48px)}#paradox-uplift{font-size:20px}.paradox-sink{align-items:flex-start;gap:16px;padding-block:24px}.paradox-sink>strong{font-size:36px}.paradox-sink p{font-size:16px}.paradox-sink span{font-size:12px}}